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Tourism is now Culture : gain an appreciation of the past

Workshop overview

This two-week workshop course involves a careful examination of the connection between culture and tourism. It introduces culture as an innovative tourism trend that offers a multidimensional tourist approach ranged from visiting cultural tangible heritage to active visitor’s engagement in intangible local cultural heritage activities a such as rituals and festivities. Cultural tourism leads the destination in providing opportunity for authentic cultural exchange between locals and visitors.

What’s included

  • 12 days of seminar in Santorini an island-volcano embraced by the aegean sea. 
  • Hotel Rooms . Single rooms, internet access included
  • All breakfasts , american buffet
  • All dinners , buffet with greek culinaries from Monday through Friday
  • Airport pickup and drop-off for arrival and return flights [Flight not included in price.]
  • Cultural activities
  • Day trips 

Optional components

Flight package : For your convenience, Odysseus & Athena will arrange your round-trip airfare (including all fuel surcharges, taxes and fees), meet you at the arrival airport(s) and provide transportation to and from the program site on scheduled arrival and departure dates. For this component you need to address directly to Odysseus& Athena .

Refund Policy

Less than 80 but more than 45 calendar days prior to the official arrival date of the program: 25% of program fee. Less than 45 but more than 20 calendar days before the official arrival date of the program: 50% of program fee. Twenty (20) days or less prior to official arrival date: No refund

We offer for free

  • On-site staff ,  Resident Director and Support Staff to help with any questions or advice you may need while in Santorini.
  • Comprehensive Insurance and Assistance Package
  • 24-hour emergency telephone service : email, whatsApp, viber,  skype so that local staff can always be reached in an emergency situation. Also has a dedicated team of professionals ready to assist students/guests and orient them to the life in Santorini.
  • celebration party, the night before departure
  • Special gift 

Workshop outline

Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalization.

The course examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case knowledge that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this workshop enlights how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in.

The workshop is essential learning for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness.


Day 01

April 27
Arrive in Santorini

Day 02

April 28

Course session and coursework

Day 03

April 29
Course session and coursework

Day 04

April 30
Course session and coursework

Day 08

May 4
Course session and coursework

Day 09

May 5
Course session and coursework

Day 10

May 6
Course session and coursework

Day 11

May 7
Course session and coursework

day 05

May 1
Course session and coursework

Day 06

May 2
Field Trip

Day 07

May 3
Field trip

Day 12

May 8
Course session and coursework

Day 13

May 9
Day trip & Final Show, Celebration Dinner!

Day 14

May 10

Location / Site

A volcano embraced by the Aegean, with distinctive dramatic landscapes, picturesque architecture, fascinating history, and rich local culture, this island-phenomenon in the Cyclades gives its visitors a mythical experience.

Santorini – also known as Thera in Greek – is the island immortalized by poets and painters, thanks to its celebrated light, multi-coloured cliffs and picture-perfect sunsets. On this island all senses are magnified, a product of its many contrasts: black earth against whitewashed homes clinging to the cliffside, or wild volcanic sculptures against sleek Cycladic lines.




April 27 - May 10 2020


6.400 euro



Before you sign up

Transportation to Greece is not included. Odysseus&Athena will send you instructions for travel after registration.

Please let us know of your dietary restrictions and we will work with our chef to accommodate your needs. We recommend a visit to your health care provider before the trip [scheduled for a minimum of six weeks before travel]. If you have any ongoing medical conditions, please consider when registering.

Travel / Flight

Airport pickup and drop-off is only for the program dates indicated. You may choose to arrive early or stay late, where you will be responsible for your transportation arrangements/costs. Odysseus & Athena can help you arrange this.

Passport/Visa & Insurance

We require all participants to be in possession of a passport valid 6 months after your date of travel into the country.

U.S. Citizens do not need a visa when traveling to Greece. If you are traveling from a country that a visa is required when entering Greece, you should start the process as soon as possible after signing up.

All participants are enrolled in our international health and travel insurance policy. We will send you more information prior to travel.


8 Adrianoupoleos str
17124 Athens

39 Malvern terrace,
Swansea SA20BE
Wales, UK

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